About the Department:
At the marketing department, we strive to promote the university’s brand, strengthen its relationship with students and the community, and attract prospective students through effective communication, engagement, and marketing strategies.
Our Focus:
We work hard to position the university as a leading institution known for its innovative programs, engage students, and establish strong connections with the community, both locally and globally.
Our Belief:
The ICUC marketing department believes that effective communication fosters a sense of community, helps shape public perception, and promotes the values and mission of the university. As such, we prioritise transparent, consistent, and engaging content that highlights the achievements, diversity, and opportunities within the university.
What we Cherish:
> Embracing new ideas, technologies, and strategies to stay ahead in a competitive marketplace.
> Using creative approaches to communicate messages and engage audiences.
> Ensuring clear, honest communication across all platforms.
> Building strong relationships with prospective students, current students, alumni, and the community.
What we offer:
> Developing and managing the university’s brand, media outreach, and public relations strategies.
> Managing the university’s presence on social media platforms and producing promotional content.
> Promoting on-campus events and university programs to students and prospective audiences.
> Developing print, digital, and media campaigns to attract prospective students and highlight university offerings.
> Maintaining connections with alumni through events, newsletters, and networking opportunities.
